We turn founders & brands into household names by pitching your story to our network of editors & journalists at the world's most trusted publications.
DNA is a public relations agency specializing in results-driven PR & media relations. Our growing team of 45+ experienced publicists, journalists, broadcasters, and marketers work with brands to secure meaningful media coverage.
We focus on modern media, including digital, TV, podcast, and speaking opportunities.
DNA PR has secured coverage for clients in Forbes, NY Times, Rolling Stone, FOX, NY Weekly, Entrepreneur, and over 100 top-tier media outlets and networks.
Gone is the day of sending a press release and waiting. We monitor trends with a proprietary alert method — seeing relevant news before anyone and submitting experts for comments first.
Our team has developed a private network of reporters who reach out to DNA directly for responses on breaking news. Our relationships make the difference.
We've built a proprietary process that relies on communication and storytelling. We optimize our outreach to make your story visible — not just placed, but permanently remembered.
Experience the ultimate flexibility with our A La Carte service — bespoke single articles tailored specifically to your niche and target audience. Designed for maximum impact in the short term, this approach provides an immediate boost to your visibility.
Our reactive strategy takes a deep dive into your target market, ensuring the messaging resonates with the right people. Every article is meticulously crafted to elevate your personal brand and position you as a leading figure in your industry.
You'll be assigned a dedicated PR strategist who works closely with you to select the perfect publications that amplify your voice to the right audience.
We schedule a consultation to understand your vision, goals, and the publication you want to be featured in.
Once aligned, we send the contract. Upon signing and payment, we move forward officially.
Meet our writing team one-on-one to dive deep into your story and goals for the feature.
We craft the article, share for feedback, and revise until it meets your expectations perfectly.
After approval, we pitch to high-end outlets. Once accepted, your article lives permanently online.
Networking DNA Prime is the ultimate premium PR strategy, designed to position your brand as an irreplaceable leader in your industry. With expert guidance, cutting-edge AI technology, and strategic media relationships, this service ensures everlasting visibility and long-term impact.
This is more than short-term recognition — it's a long-term legacy. The strategy we implement positions your brand as undefeatable, irreplaceable, and the most coveted name in the market.
The return on investment compounds year after year, creating a network of influence and recognition that secures your place as a true industry leader.
Clients who choose DNA Prime are those who seek to create an indelible impact — an influence that resonates today and compounds over time. These are clients who understand that true PR value isn't just a fleeting moment, but an ongoing investment into a brand that will remain relevant and revered for generations.
Discuss your vision, goals, and the type of long-term impact you want to achieve.
Upon signing and payment, we begin building your long-term PR strategy immediately.
Your personal strategist crafts a fully personalized PR plan aligned with your objectives.
AI-powered tools ensure your name ranks highly on all major search engines long-term.
AI models actively track and enhance your online reputation across all digital platforms.
Your story pitched to premium, high-authority outlets with editors who maximize exposure.
We position you as a thought leader in leading publications for consistent visibility.
We secure interviews on high-impact podcasts and TV shows relevant to your niche.
AI-backed training refines your messaging and delivery before every interview.
Beautiful, functional websites designed to convert visitors into clients — portfolio, e-commerce, or landing pages.
Targeted campaigns across Facebook and Instagram designed for real conversions, not just clicks.
Custom software solutions from mobile apps to enterprise tools that keep you ahead of the competition.
Award-winning designers creating logos, graphics, creatives, and assets that make your brand unforgettable.
Content creation, posting schedules, community management, and growth strategies for loyal audiences.
Automated sequences, newsletters, and promotional campaigns optimized for maximum ROI.
Comprehensive audits, on-page optimization, and backlink profiles for sustained organic growth.
A clear roadmap for success focused on both immediate wins and long-term brand dominance.
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